As a New Jersey IT provider, we’ve noticed that businesses across the Garden State have been heavily incorporating AI tools into their day-to-day processes. It’s easy to see why. Chatbots like ChatGPT, Gemini, Microsoft Copilot and the much hyped DeepSeek have revolutionized how we interact with technology, offering assistance with almost every task imaginable – from drafting e-mails and generating content to writing your grocery list while keeping it within your budget.
But as these AI-driven tools weave themselves into our daily routines, questions about data privacy and security are becoming harder to ignore. What exactly happens to the information you share with these bots, and what risks are you unwittingly exposing yourself to?
There’s a saying in the tech world, “if you’re not paying for the product, you are the product”. These bots are always on, always listening and always collecting data on YOU. Some are more discreet about it than others, but make no mistake – they’re all doing it.
So, the real question becomes: How much of your data are they collecting, and where does it go?
How Chatbots Collect And Use Your Data
Every prompt you provide a chatbot is a little gift of data. This data is the chatbot’s life blood, so it’s not going to discard it the second you close the tab. Here’s a breakdown of how these tools handle your information:
Data Collection: Chatbots process the text inputs you provide to generate relevant responses. This data can include personal details, sensitive information or proprietary business content.
Data Storage: Depending on the platform, your interactions may be stored temporarily or for extended periods. For instance:
- ChatGPT: OpenAI collects your prompts, device information, the location you’re accessing it from and your usage data. They might also share it with “vendors and service providers.” You know, to improve their services.
- Microsoft Copilot: Microsoft collects the same information as OpenAI but also your browsing history and interactions with other apps. This data may be shared with vendors and used to personalize ads or train AI models.
- Google Gemini: Gemini logs your conversations to “provide, improve, and develop Google products and services and machine learning technologies.” A human might review your chats to enhance user experience, and the data can be retained for up to three years, even if you delete your activity. Google claims it won’t use this data for targeted ads – but privacy policies are always subject to change.
- DeepSeek: This one is a bit more invasive. DeepSeek collects your prompts, chat history, location data, device information and even your typing patterns. This data is used to train AI models, improve user experience (naturally) and create targeted ads, giving advertisers insights into your behavior and preferences. Oh, and all that data? It’s stored on servers located in the People’s Republic of China.
Data Usage: Collected data is often used to enhance the chatbot’s performance, train underlying AI models and improve future interactions. However, the usage of this data is carried out within vague guidelines. It is difficult to decipher what actions can even be classified as data misuse.
Potential Risks To Users
Until the all the cards fall and the “right” and the “wrong” become completely unambiguous, it may be advantageous to err on the side of caution. Here’s what you should watch out for:
Privacy Concerns: Sensitive information shared with chatbots may be accessible to developers or third parties, leading to potential data breaches or unauthorized use. For example, Microsoft’s Copilot has been criticized for potentially exposing confidential data due to over-permissioning. (Concentric)
Security Vulnerabilities: Chatbots integrated into broader platforms can be manipulated by malicious actors. Research has shown that Microsoft’s Copilot could be exploited to perform malicious activities like spear-phishing and data exfiltration. (Wired)
Regulatory And Compliance Issues: Using chatbots that process data in ways that don’t comply with regulations like GDPR can lead to legal repercussions. Some companies have restricted the use of tools like ChatGPT due to concerns over data storage and compliance. (The Times)
Mitigating The Risks
To protect yourself while using AI chatbots:
- Be Cautious With Sensitive Information: Avoid sharing confidential or personally identifiable information unless you’re certain of how it’s handled.
- Review Privacy Policies: Familiarize yourself with each chatbot’s data-handling practices. Some platforms, like ChatGPT, offer settings to opt out of data retention or sharing.
- Utilize Privacy Controls: Platforms like Microsoft Purview provide tools to manage and mitigate risks associated with AI usage, allowing organizations to implement protection and govern controls. (Microsoft Learn)
- Stay Informed: Keep abreast of updates and changes to privacy policies and data-handling practices of the AI tools you use.
The Bottom Line
While AI chatbots offer significant benefits in efficiency and productivity, it’s crucial to remain vigilant about the data you share and understand how it’s used. By taking proactive steps to protect your information, you can enjoy the advantages of these tools while minimizing potential risks.
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